I'm based in Seattle, and for the last 7 years I've worked inside some of the biggest names in tech — Microsoft, GitHub, and VMware — building the analytics and AI systems that power enterprise decision-making. I've spent my career in the room where companies figure out how to actually use AI, not just talk about it.
404 Digital Marketing exists because I kept asking myself: why should that level of strategy only be available to companies with seven-figure marketing budgets?
I'm 30, and I've spent most of that time pushing the limits of what AI and data can actually do — first for enterprise clients, and now for everyone. Booked Out and the Free Audit are the result: the same systems-thinking I use for enterprise customers, repackaged so a plumber or a salon owner can run it themselves in an afternoon.
Before analytics and AI, it was baseball — I played through college and independent ball. That's where the work ethic actually comes from.
Baseball doesn't reward whoever's most talented — it rewards whoever shows up and puts in the work, day after day. I run 404 Digital the same way: consistent reps on your SEO and content beat any one-time silver bullet.
I've always been a stats guy — on the field and off it. That's the same instinct I bring to marketing: don't guess, measure it, and let the data tell you what to fix next.
Outside of work you'll still find me around the game — rec league softball, pickup basketball, whatever's in season. Staying competitive keeps me sharp for the business side too.
Run the free audit and see exactly where your business stands on Google.